DOCUMENTARY ON MEN OBJECTIFICATION OF DARK COMPLEXION
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Date
2022-12-05
Authors
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Publisher
DEPARTMENT OF MEDIA STUDIES KINNAIRD COLLEGE FOR WOMEN UNIVERSITY LAHORE,
Abstract
This research will focus on how not only women but men also being objectifying for having
dark skin tones. In this research we will discuss about the obsession of our society with fair
complexion and how dark complexion being bullied for their entire life, not only women but men
are also victim to this dilemma. Dark Complexion is something which every person in Pakistan
fears of. This study will focus on how dark complexion comes in a way of relationships, career
and mental health in a man’s life. Society has set beauty standards by declaring light complexion
the highest in the rank, the fairer you are, the prettier you will be considered. The role of media in
promoting the fairness and creating the beauty standards are at its peak. Skin tone should be
considered as the beauty symbol which media is promoting.
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Keywords
Men’s Dark Complexion, Male Colorism, Fairness, Mental Health, Fairness creams, Advertisements