BEAUTY INFLUENCERS AND SELF-OBJECTIFICATION
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Date
2023-06-13
Authors
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DEPARTMENT OF MEDIA STUDIES KINNAIRD COLLEGE FOR WOMEN UNIVERSITY LAHORE,
Abstract
In the digital globalized world the role of influencers which is the process of
changing audience opinions. Beauty influencers lead people to objectifying
themselves to some extent and they also lead to social comparison. The aim of this
study ‘Beauty influencers and self-objectification: an analysis mediating role of
social comparison” was to explore that what effects and causes leads to
objectification in women and what role influencers play in it, based on the
comparison of knowledge from the results of global research studies and the
quantitative research study processed by authors. A sample size of 200 respondents
has taken. The population were the students of four different universities of Lahore;
Kinnaird College for Women, Lahore College for Women University, University
of Central Punjab and Punjab University. The research was based upon on the
young females. This research used the theoretical framework of objectification
theory proposed by Fredrickson and Roberts in1997. The researcher used
convenient sampling and closed ended questionnaire is selected for data collection
to analyze the influence of beauty influencers. The analysis is done on the basis of
viewers’ perception towards beauty influencers and this is creating a change in their
personality as well. Moreover, the study justifies that beauty influencers alter the
mind sets of individuals and case them to socially compare themselves to others
Description
Keywords
Beauty influencers, self-objectification, social comparison, Women, beauty standards, social media, appearance, anxiety, psychological disorders, eating disorders