Business Studies
Permanent URI for this collection
Browse
Recent Submissions
Item SHATTERED(DEPARTMENT OF MEDIA STUDIES KINNAIRD COLLEGE FOR WOMEN UNIVERSITY LAHORE,, 2023-06-12) AIMEN SHAFIQUE & MISHAL ZIADissociative identity disorder is a severe mental disorder. About 1.5% of people worldwide have dissociative identity disorder. We have shown the challenges of a person suffering from dissociative identity disorder in this short film. Research shows that Patients with this disorder frequently engage in self-harming behaviour and attempt suicide. This short film fills a void in the mainstream media's positive coverage of this disorder. People will then be better able to understand the significance of DID, which will result in constructive social change. It is an effort to introduce a desperately needed positive narrative into the discussion around dissociative identity disorder This short film provides an insightful portrayal of the signs and consequences of DID on the lives of sufferers and those around them.Item ANTECEDENTS OF EMPLOYEE TURNOVER: THE ROLE OF PROMOTIONAL STRATEGIES.(0023) Ayesha MalikEmployee turnover has significant implications for organizations, including increased costs associated with recruitment, training, and loss of experienced employees. Thisstudy aims to explore the antecedents of employee turnover, specifically focusing on the role of promotional strategies. The research investigates the factors that contribute to employee turnover, such as dissatisfaction, lack of support, emotional burnout, biased promotions, inadequate training, and poor communication within the organizational hierarchy. The study also examines the impact of promotion-focused strategies on reducing turnover by enhancing employee motivation, productivity, and loyalty. The study adopts a comprehensive approach to understand the relationship between turnover and promotional strategies in the context of call centers. By analyzing the antecedents of turnover intention, this research provides valuable insights for organizations to address the underlying factors that contribute to turnover and implement effective strategies to reduce turnover rates. Data was collected from 295 call center employees from various private call centers. The research design of this study was non- experimental, quantitative and correlational in nature. The findings validated several hypotheses, including the positive link between emotional labor strategies and emotional burnout, the association between burnout and employee incivility, and the positive relationship between employee incivility and turnover intention. Nevertheless, the findings confirmed the positive relationship between regulatory focus strategies and service performance, the negative association between service performance and turnover intention, and the positive link between customer incivility and emotional burnout