DETERMINANTS OF STUDENTS’ PRO-ENVIRONMENTAL BEHAVIOR
| dc.contributor.author | HAADIA UMAR,HIRA RASHID, ZAINAB NAVEED | |
| dc.date.accessioned | 2025-04-30T09:28:29Z | |
| dc.date.available | 2025-04-30T09:28:29Z | |
| dc.date.issued | 2023-05-17 | |
| dc.description.abstract | Sustainable and effective environmental education practices are just as important for encouraging pro- environmental behavior in students as knowledge and social influences. It also emphasizes how crucial it is to include sustainability concepts into all subject matter, giving pupils the tools, they need to think critically and creatively. Pakistan is considered a country where there is a lot of consumption of resources whether renewable, non-renewable or natural resources. Pakistan is focusing more on industrialization to earn foreign exchange reserves for its economy but it has its own challenges for environment if proper strategy and knowledge has not been shared to the industrial sector. Moreover, the literature review of this study incorporates the examined and observed articles, journals and sources while researching for the dependent and independent variables of this study along with mediators. A standardized questionnaire was practiced which consists of total 19 questions and a total of 4 sections for each variable’s better understanding. The total number of responses were 300 which were collected from different educational institutes in Lahore, Pakistan. The sample size is selected by using Item response theory and the sampling technique used is convenience technique. The study is cross sectional and the data is collected using statistical techniques such as reliability, correlation, descriptive, mediation regression. These results suggest that environmental willingness partially mediates the relationship between environmental knowledge and Pro-environmental behavior. Specifically, environmental knowledge has a positive influence on both environmental willingness and Pro-environmental behavior. Environmental willingness, in turn, positively influences Pro-environmental behavior. The managerial analysis is also done which includes PESTLE to analyze the influence of political, economic, socially, technological, environmental and legal factors on the student’s pro-environmental behavior. Moreover, some limitations, managerial implications and future directions are also suggested in the report. | |
| dc.identifier.uri | https://repository.kinnaird.edu.pk/handle/123456789/218 | |
| dc.language.iso | en_US | |
| dc.publisher | DEPARTMENT OF BUSINESS ADMINISTRATION KINNAIRD COLLEGE FOR WOMEN UNIVERSITY LAHORE, | |
| dc.title | DETERMINANTS OF STUDENTS’ PRO-ENVIRONMENTAL BEHAVIOR | |
| dc.type | Thesis |