BS Thesis/ Reports 2023

Permanent URI for this community

https://repository.kinnaird.edu.pk/handle/123456789/26

Browse

Browsing BS Thesis/ Reports 2023 by Subject "Beauty influencers"

Now showing 1 - 1 of 1
  • No Thumbnail Available
    Item
    BEAUTY INFLUENCERS AND SELF-OBJECTIFICATION
    (DEPARTMENT OF MEDIA STUDIES KINNAIRD COLLEGE FOR WOMEN UNIVERSITY LAHORE,, 2023-06-13) MARIA DAWOOD
    In the digital globalized world the role of influencers which is the process of changing audience opinions. Beauty influencers lead people to objectifying themselves to some extent and they also lead to social comparison. The aim of this study ‘Beauty influencers and self-objectification: an analysis mediating role of social comparison” was to explore that what effects and causes leads to objectification in women and what role influencers play in it, based on the comparison of knowledge from the results of global research studies and the quantitative research study processed by authors. A sample size of 200 respondents has taken. The population were the students of four different universities of Lahore; Kinnaird College for Women, Lahore College for Women University, University of Central Punjab and Punjab University. The research was based upon on the young females. This research used the theoretical framework of objectification theory proposed by Fredrickson and Roberts in1997. The researcher used convenient sampling and closed ended questionnaire is selected for data collection to analyze the influence of beauty influencers. The analysis is done on the basis of viewers’ perception towards beauty influencers and this is creating a change in their personality as well. Moreover, the study justifies that beauty influencers alter the mind sets of individuals and case them to socially compare themselves to others