Media Studies 2023
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Item حباب(DEPARTMENT OF MEDIA STUDIES KINNAIRD COLLEGE FOR WOMEN UNIVERSITY LAHORE,, 2023-06-13) AYESHA ADNANWhile social media is a privilege for people to get first-hand information, share their perspectives or opinion, and connect globally, on the other side, many of them get affected by the dark side of social media. There were concepts of traditional bullying cyberbullying but for some years a concept of social media trolling has emerged which is impacting the lives of people while causing them physical and psychological harm. The selection of topic has been made by considering the rising number of cases of psychological harm caused by social media trolling.I have chosen this topic to make a short film over it, will educate parents to keep an eye over their children, their activities for a good upbringing, so they would not find happiness in letting down others. It will also aware youth of the harmful effects of social media trolling. Also, bring into light the importance of social media trolling as a society that is spreading hate speech for each other. I will try to introduce individual facing social media trolling and doesn't give it much importance which ultimately affects her life. Through this project, I want to signify the importance of the negative effects of social media trolling among the youth and parents. Such projects based on societal issue will help our society to identify such issue and play their roles in lower down the ratio of social media trolling. KEY WORDS: Social Media, Trolling, CyberbullyingItem KHUAHISHAIN(DEPARTMENT OF MEDIA STUDIES KINNAIRD COLLEGE FOR WOMEN UNIVERSITY LAHORE,, 2023-06-13) NOOR FATIMAThis research concentrates on the effect of stress in the form of pressurizing student to pursue their career by their parents. It aims to highlight all the stress that students face during their academic era and how that stress affects their mental conditions. This short film tends to shed light on how stress affects mental conditions. Academic pressure from parents has from many years. Parents put a lot of pressure on their children to choose a career that will allow them to earn good marks. These demands put the kids under extreme pressure and lead to increased stress. current demands for youngsters to have a more diverse set of skills Even after following rigorous study habits, students are unable to choose a career for themselves due to a lack of appropriate channels for counseling. The youngsters are confused and frustrated by the parents' and teachers' demanding behavior. In this short film, it is shown how parents pressurize their children to choose careers according to their wishes. And that causes stress in students and stress can reduce academic achievement, decrease motivation, Poor concentration, forgetfulness, learning problems, speech problems, Anxiety, depression, anger, and irritability. There is a sudden need to work on these factors that cause stress in students. This short film will act as an eye-opener for parents that how stress affects their mental conditions when they do what they do not want to do. This will change the mindset of parents by letting them know how stress affects them. Keywords: Stress, Academic activities, Mental conditions, Academic PressureItem MENTAL HEALTH AWARENESS: A STIGMA/ TABOO OR A SOCIAL WAKEUP CALL(DEPARTMENT OF MEDIA STUDIES KINNAIRD COLLEGE FOR WOMEN UNIVERSITY LAHORE,, 2023-06-13) TAABEER KHALID KHANThere is a high prevalence of mental health problems in Pakistan and low mental health awareness given to people, which is hypothesized as one of the major causes of increasing suicide cases these days. Worldwide, mental illnesses are rising day by day, but Pakistan is especially challenged when it comes to mental health problems. The population of Pakistan is around 200 million people, with devastated mental health indices and a facility of less than 500 psychiatrists' consultations. Judgement and discrimination among people severely exist in Pakistan. This documentary is a meaningful depiction of how getting psychiatrist help can easily kill the social stigma that exists in our society related to mental health problems. There is no health without mental health. Publicly talking about taboo subjects in order to create awareness is difficult, but it is mandatory now in order to stop mental health from staying taboo/ stigma in Pakistan. Talking about mental health can expose people's vulnerabilities and make them ask for help, which is why people tend to avoid talking about mental health. Fear of judgement is another important reason behind the avoidance. Keywords: Mental Health Problems & Awareness, Taboo/Stigma, Pakistan, Psychiatrist, Psychologist.Item SIDE EFFECTS OF JUNK FOOD ON HEALTH(DEPARTMENT OF MEDIA STUDIES KINNAIRD COLLEGE FOR WOMEN UNIVERSITY LAHORE,, 2023-06-13) SAMAN AYOUBItem MALIKA-E-MASHROBAT(DEPARTMENT OF MEDIA STUDIES KINNAIRD COLLEGE FOR WOMEN UNIVERSITY LAHORE,, 2023-06-13) NIDA QAISERTea has a traditional status in our society it has become a social norm in our culture. In rural areas of Pakistan, traditional drinks are replaced with tea. From small gatherings of friends to greater social events, tea has a significant role and impact on the minds of people. Tea has a considerable persuasive effect on people's lifestyles, including its effective health benefits. Although, the majority of respondents wasn‟t know about the health hazards of tea. Yet it is used as a start-up on daily basis. From domestic to official tea has served as a refreshing break. No matter what the occasion could be, in happiness or grief, tea has a considerable role in hospitality. The research concludes that there is a considerable amount of people who can‟t even imagine their day without tea, and there is nothing that can be replaced with tea. According to the study, tea culture is evolving day by day and it is becoming a fashion in a traditional way and people feel calm and relax in the ambience of tea cafés. The music and atmosphere of tea cafés effect in a positive manner. The study analyzed the importance of tea in our routine life, evaluating its effects on health whether they are positive or negative. For the authentication of the report, interview slots of nutritionists are added to the documentary. The research indicates that tea should be taken as beverage only because it its‟ become an addiction it may cause tiredness and exhaustion. Keywords: Social norm, Society, Traditional value, Tea cultural, Ambience, Stress reliefItem RIGHT TO LIVE(DEPARTMENT OF MEDIA STUDIES KINNAIRD COLLEGE FOR WOMEN UNIVERSITY LAHORE,, 2023-06-13) SAHAR ZAMANStray animals are subjected to the worst kinds of abuse, neglect and trauma on a regular basis, and humans consciously turn a blind eye to it. This documentary depicts role that stray animals play in our society, and the trauma they are victimized to on a daily basis, as well as the relationship between humans and their pets, while emphasizing on better care and welfare of the animals. It is not only the religious sentiments at play, but the role of governmental failure that contributes to impoverished state of the animals. This research will help shed light on the mistreatment of animals, and provide the audience a new perspective of how to deal with the presented problem. This is to help people recognize the importance of animals and the integral role they play in our society and on this planet, as more than being a part of the ecosystem and food chain. This documentary is an effort to bring out a more positive outlook and attitude towards our fellow sentient beings. It captures and represents the relationship between animals and humans, and highlights the need for animal welfare in the society. Keywords: Stray animals, animal welfare, neglect, animal rights, mistreatment, petsItem WOMAN: A SYMBOL OF SACRIFICE(2023-05-17) MAHA IJAZ KHAN“WOMAN:A SYMBOL OF SACRIFICE” a fictional short film that intended to show the fact to society that A women’s whole life is a sequence of sacrifices either in the form of daughter ,wife, mother at any point of time in every relation she has always sacrificed her own happiness for her beloved. Sacrifices that a woman makes for her beloved ones cannot be quantified. It is selfless giving.Isn`t it ironical, that even after sacrificing everything for her beloved ones, a woman never acknowledges the fact that she has sacrificed a lot for them.The least one can do is to appreciate her efforts.The storyline told in a narrative format that targeted to a broad audience. Keywords: Sacrifices, women, efforts, beloved ones, relationsItem HUM AIK HAIN(DEPARTMENT OF MEDIA STUDIES KINNAIRD COLLEGE FOR WOMEN UNIVERSITY LAHORE,, 2023-06-13) KOMAL IQBALThis documentary focuses on the interfaith harmony in Pakistan, highlighting the country's rich and diverse cultural heritage. The documentary under discussion is an in-depth examination of the efforts made by the people and government of Pakistan to foster religious acceptance and create a social structure that recognizes and embraces the country's rich religious and cultural diversity. This research gives the perspectives of Christian, Hindu, Sikh, and Muslim religious leaders in Pakistan on the role of their faiths in fostering religious tolerance in Pakistan. The documentary features moving conversations amongst members of several Pakistani minority groups who reflect on the difficulties they've faced and discuss possible solutions. The film highlights the important work of local and non-governmental groups in Pakistan that have contributed much to the spread of religious understanding and tolerance. This filmic gem rightly emphasizes the crucial role these institutions play in fostering a society that welcomes and cherishes people of all faiths and backgrounds. The coalition has been working for a world at peace, where people of all faiths are accepted and valued. Collectively, they are demonstrating the value of teamwork in fostering an atmosphere that respects and values people of all faiths. These organizations have been instrumental in building bridges between different religious communities, fostering dialogue, and promoting understanding and respect for diversity. Overall, this documentary provides a compelling and nuanced portrayal of the state of interfaith harmony in Pakistan, highlighting the country's rich cultural heritage and the efforts being made to build a more inclusive and peaceful society. The whole project is visually executed by the reflexive mode of documentary. This documentary has targeted the general audience and embrace the diversity of cultures and various faiths in Pakistan. The study ends with the concept that interfaith dialogue must be encouraged at all levels for promoting interfaith harmony and peace in the society. Keywords: Documentary, interfaith harmony, minorities, peaceItem PLEASING ILLUSIONS(DEPARTMENT OF MEDIA STUDIES KINNAIRD COLLEGE FOR WOMEN UNIVERSITY LAHORE,, 2023-06-13) KINZA AZAMToday, advertising bombards our senses with an ideological portrayal of life, depicting perfect models, spotless houses, and expensive automobiles. Although, there's no denying the power of advertising to shape our expectations and motivate us to buy a particular product because the researcher led to think it would help us achieve our goals. However, there is a lot more going on beneath the surface when it comes to the factors that influence our purchasing decisions. Today we are enslaved to mindless consumerism by the useless narratives that marketers push, which profoundly affect our culture and sense of collective worth. This documentary delves into advertising and examines how the creative process actively seeks to instil a need for perfection in us. This project has investigated the motivations behind these popular stories in depth, zeroing in on the idea of perfectionism in advertising and its potential influence on the public. The documentary takes an informative narrative approach, including insights from several interviewees on this critical subject with a mix of creative footage and ads. Bringing a fresh viewpoint to the topic, the documentary encourages thoughtful consideration of the role that advertising has had in shaping modern culture. The essay stresses the need of not taking advertising at face value due to their inaccuracy. Keywords: advertising, perfectionism, societal impact, consumerism, manipulation, documentary, awarenessItem BESAHARA(2023-05-17) FATIMA HAMEEDIn Pakistan, old age homes refer to facilities that provide housing, healthcare, and social support to elderly individuals who are unable to live independently. These homes are often run by non-profit organizations or the government, and aim to provide a safe and comfortable environment for seniors who may not have family members to care for them or who require specialized medical attention. Old age homes typically offer a range of services, including medical care, meals, and recreational activities. Many facilities also provide spiritual and emotional support to residents. The cost of living in an old age home can vary depending on the level of care needed and the location of the facility. While there is a growing demand for old age homes in Pakistan due to the country's aging population and changing family structures, the quality and availability of such facilities remains a challenge. Many homes lack adequate resources and staff, which can result in substandard living conditions and neglect of residents. There have also been reports of abuse and mistreatment in some facilities. Efforts are underway to improve the quality and availability of old age homes in Pakistan, including through government funding and partnerships with non-profit organizations. However, there is still much work to be done to ensure that elderly individuals in Pakistan have access to safe and supportive living environments.Item THE TWO SHADES OF LIFE(2023-06-13) FAIZA GHAFFAR“The two shades of life” is a short film that intended to spread awareness about the gap between two society .This research focuses on the life of two segments of people which is poor and the rich man. There are two shades of life in our society, one is ‘The life of poor man’ and the second is ‘The life of rich man. In our society not everyone belong to same situation. Everyone wants to luxury life, but it’s not possible for every person. There have no lives of poor in this society. I think became born in poor family is just like a sin, because everyone want to spend the luxury life. When I saw those old fathers which is just tried to world and want to die for this extreme poverty. I want to highlight the life of rich man which is spend totally luxury life and also highlight the poor man life which is just like a sin. I want to explore the luxury life of rich man and hand to mouth life of poor man. Keywords: shades of life, awareness, humanity, luxury, hand to mouthItem The uneaten reality(2023-06-13) Bushra AltafA major amount of food is being wasted around the globe and causing harm to our environment along with the increasing poverty. Pakistan and specifically Lahore are considered very polluted for the all the living beings. The air quality of Lahore is very low and it becomes more significant in winters when thick smog clouds cover the city. This smog is not only having connection with the smoke from brick kilns and industrial wastes but with the methane gas coming out of wasted food too. This documentary will uncover the connection between wasted food and the environment of Lahore. Moreover, it will make the government and public aware of the issue and highlight how to deal with it at their levels. Key words: Environment, polluted, Air quality, wasted food, SmogItem مسافت(DEPARTMENT OF MEDIA STUDIES KINNAIRD COLLEGE FOR WOMEN UNIVERSITY, 0023-06-13) Alishba Akbar, F21MPMS001Single parenting presents unique challenges for individuals who are fulfilling the role of a single father or single mother in society. Their struggles and hardships differ from those experienced by individuals in two-parent households. This research project aims to raise awareness about the unique challenges faced by single parents, particularly single mothers, in society. The accompanying short film highlights how society often turns single parenting into a social issue and unjustly blames and criticizes single mothers for their circumstances. By shedding light on the untold stories of single mothers, this project seeks to amplify their voices and emphasize the need for society to stop stigmatizing and blaming them. The film specifically focuses on the struggles and sufferings of a single mother who faces societal pressure and loneliness while raising her children. It depicts how society affects a person's life and behaviour, bringing out both the best and the worst in individuals. Through this project,single mothers can learn how to become resilient fighters who overcome their fears, hurdles, and challenges while living in a society that can be harsh and unsupportive. The ultimate goal is to empower single mothers to become responsive to society's challenges and work towards their own and their children's betterment.