PLEASING ILLUSIONS
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Date
2023-06-13
Authors
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Journal ISSN
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Publisher
DEPARTMENT OF MEDIA STUDIES KINNAIRD COLLEGE FOR WOMEN UNIVERSITY LAHORE,
Abstract
Today, advertising bombards our senses with an ideological portrayal of life, depicting
perfect models, spotless houses, and expensive automobiles. Although, there's no denying the
power of advertising to shape our expectations and motivate us to buy a particular product
because the researcher led to think it would help us achieve our goals. However, there is a lot
more going on beneath the surface when it comes to the factors that influence our purchasing
decisions. Today we are enslaved to mindless consumerism by the useless narratives that
marketers push, which profoundly affect our culture and sense of collective worth. This
documentary delves into advertising and examines how the creative process actively seeks to
instil a need for perfection in us. This project has investigated the motivations behind these
popular stories in depth, zeroing in on the idea of perfectionism in advertising and its potential
influence on the public. The documentary takes an informative narrative approach, including
insights from several interviewees on this critical subject with a mix of creative footage and
ads. Bringing a fresh viewpoint to the topic, the documentary encourages thoughtful
consideration of the role that advertising has had in shaping modern culture. The essay stresses
the need of not taking advertising at face value due to their inaccuracy.
Keywords: advertising, perfectionism, societal impact, consumerism, manipulation,
documentary, awareness