PLEASING ILLUSIONS
| dc.contributor.author | KINZA AZAM | |
| dc.date.accessioned | 2024-12-09T06:46:52Z | |
| dc.date.available | 2024-12-09T06:46:52Z | |
| dc.date.issued | 2023-06-13 | |
| dc.description.abstract | Today, advertising bombards our senses with an ideological portrayal of life, depicting perfect models, spotless houses, and expensive automobiles. Although, there's no denying the power of advertising to shape our expectations and motivate us to buy a particular product because the researcher led to think it would help us achieve our goals. However, there is a lot more going on beneath the surface when it comes to the factors that influence our purchasing decisions. Today we are enslaved to mindless consumerism by the useless narratives that marketers push, which profoundly affect our culture and sense of collective worth. This documentary delves into advertising and examines how the creative process actively seeks to instil a need for perfection in us. This project has investigated the motivations behind these popular stories in depth, zeroing in on the idea of perfectionism in advertising and its potential influence on the public. The documentary takes an informative narrative approach, including insights from several interviewees on this critical subject with a mix of creative footage and ads. Bringing a fresh viewpoint to the topic, the documentary encourages thoughtful consideration of the role that advertising has had in shaping modern culture. The essay stresses the need of not taking advertising at face value due to their inaccuracy. Keywords: advertising, perfectionism, societal impact, consumerism, manipulation, documentary, awareness | |
| dc.identifier.uri | https://repository.kinnaird.edu.pk/handle/123456789/52 | |
| dc.language.iso | en_US | |
| dc.publisher | DEPARTMENT OF MEDIA STUDIES KINNAIRD COLLEGE FOR WOMEN UNIVERSITY LAHORE, | |
| dc.title | PLEASING ILLUSIONS | |
| dc.type | Thesis |
Files
License bundle
1 - 1 of 1
No Thumbnail Available
- Name:
- license.txt
- Size:
- 1.71 KB
- Format:
- Item-specific license agreed to upon submission
- Description: