Do green HRM practices enhance green motivation and proactive environmental management maturity in IT Industry?

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Date

2023-06-13

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DEPARTMENT OF BUSINESS ADMINISTRATION KINNAIRD COLLEGE FOR WOMEN UNIVERSITY LAHORE,

Abstract

As the impact of business operations on the environment becomes increasingly apparent, there is growing interest in understanding how green HR practices can influence employee environmental performance. This study examines the relationship between green HR practices and employee environmental performance, with a focus on the mediating effects of green motivation and proactive environmental management maturity. A survey was conducted among employees in the IT industry, and data were analyzed using confirmatory factor analysis and partial least square structural equation modeling. Results indicate that green HR practices are positively and significantly related to green intrinsic and extrinsic motivation and proactive environmental management maturity. Furthermore, green motivation is significantly and positively linked to employee environmental performance. While proactive environmental management maturity is positively related to employee environmental performance, no significant mediating effect was found in the proposed associations. This study contributes to the literature by shedding light on the relationship between green HR practices, green motivation, proactive environmental management maturity, and employee environmental performance in the context of the IT industry.

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