ANTECEDENTS OF EMPLOYEE TURNOVER: THE ROLE OF PROMOTIONAL STRATEGIES.
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Date
0023
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Abstract
Employee turnover has significant implications for organizations, including increased
costs associated with recruitment, training, and loss of experienced employees. Thisstudy aims to
explore the antecedents of employee turnover, specifically focusing on the role of promotional
strategies. The research investigates the factors that contribute to employee turnover, such as
dissatisfaction, lack of support, emotional burnout, biased promotions, inadequate training, and
poor communication within the organizational hierarchy. The study also examines the impact of
promotion-focused strategies on reducing turnover by enhancing employee motivation,
productivity, and loyalty. The study adopts a comprehensive approach to understand the
relationship between turnover and promotional strategies in the context of call centers. By
analyzing the antecedents of turnover intention, this research provides valuable insights for
organizations to address the underlying factors that contribute to turnover and implement effective
strategies to reduce turnover rates. Data was collected from 295 call center employees from various
private call centers. The research design of this study was non- experimental, quantitative and
correlational in nature. The findings validated several hypotheses, including the positive link
between emotional labor strategies and emotional burnout, the association between burnout and
employee incivility, and the positive relationship between employee incivility and turnover
intention. Nevertheless, the findings confirmed the positive relationship between regulatory focus
strategies and service performance, the negative association between service performance and
turnover intention, and the positive link between customer incivility and emotional burnout
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Keywords
employment, promotion, anaysis, education