Media Studies
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Item BREAK THE SILENCE(DEPARTMENT OF MEDIA STUDIES KINNAIRD COLLEGE FOR WOMEN UNIVERSITY LAHORE,, 2022-12-15) AMNA SHAHZADDomestic violence is the issue that has been scaring women and children since forever. They have been trained in a way that they have to tolerate abuse other than breaking the silence. This documentary is to educate people about why there is a need to break the silence and what is battered women syndrome and what are its effects. We have tried to aware people about the psychological state of victims who tolerate violence and any kind of abuse. Teachings of Islam about domestic violence and abuse and, we have talked about the legal laws and psychological help one can get. We have conducted expert interviews in these domains. Moreover, we have portrayed what mental and physical injuries can take place from domestic abuse and how harmful this can be for a nation. Our documentary will give the guidance about what psychological and legal help one can have. What a battered women syndrome a mental state can turn into a harmful thing and can destroy generations and generation. We have discussed the false myths about Islam and domestic violence. The project is on social issue which needs to be highlighted and to educate people about the devastating effects of battered women syndrome.Item BEAUTY INFLUENCERS AND SELF-OBJECTIFICATION(DEPARTMENT OF MEDIA STUDIES KINNAIRD COLLEGE FOR WOMEN UNIVERSITY LAHORE,, 2023-06-13) MARIA DAWOODIn the digital globalized world the role of influencers which is the process of changing audience opinions. Beauty influencers lead people to objectifying themselves to some extent and they also lead to social comparison. The aim of this study ‘Beauty influencers and self-objectification: an analysis mediating role of social comparison” was to explore that what effects and causes leads to objectification in women and what role influencers play in it, based on the comparison of knowledge from the results of global research studies and the quantitative research study processed by authors. A sample size of 200 respondents has taken. The population were the students of four different universities of Lahore; Kinnaird College for Women, Lahore College for Women University, University of Central Punjab and Punjab University. The research was based upon on the young females. This research used the theoretical framework of objectification theory proposed by Fredrickson and Roberts in1997. The researcher used convenient sampling and closed ended questionnaire is selected for data collection to analyze the influence of beauty influencers. The analysis is done on the basis of viewers’ perception towards beauty influencers and this is creating a change in their personality as well. Moreover, the study justifies that beauty influencers alter the mind sets of individuals and case them to socially compare themselves to othersItem THE INNER BATTLE(DEPARTMENT OF MEDIA STUDIES KINNAIRD COLLEGE FOR WOMEN UNIVERSITY LAHORE,, 2023-06-13) URWA NADEEMMental illness is an ignored phenomenon in Pakistan. Psychological issues are increasing day by day yet people do not take it seriously as it is considered as a taboo. It is now a high time to address mental issues because there are many types of mental illness and our society needs awareness about it. One mental condition which is highlighted in the documentary is Post-Traumatic Stress Disorder (PTSD). PTSD is a mental problem that might happen in individuals who have encountered or seen a traumatic event. The documentary mainly focuses on the impact of PTSD on journalists who daily cover crime events. Different crime events are a root cause of severe stress among them and these events stay with journalists having PTSD. The documentary also focuses on the importance of support from friends and family and also the importance of psychotherapy. The importance of normalizing medical treatment without having any fear will also be an important factor in a documentary. This project will be worth it for the media channels to analyze the resources and support which need to be given to the journalists so they can easily cope with PTSD and work with full energy without having any stress on their nerves. To know the mental state of the News Reporters after covering the crime stories and to help them deal with the aftermath of covering tragedies is very important. It is crucial to spread knowledge about PTSD because it fosters empathy and compassion and lessens the number of people who suffer in silence.Item THE INVISIBLE CHAINS(DEPARTMENT OF MEDIA STUDIES KINNAIRD COLLEGE FOR WOMEN UNIVERSITY LAHORE,, 2023-06-13) SHANZAY BUSHRAStockholm syndrome is a psychological response where captives develop positive feelings towards their captors. It is characterized by fundamental elements: favorable feelings for the captor, no prior relationship between captive and captor, unwillingness to engage with law enforcement, and a sense of safety with the captor. The syndrome is not limited to hostage situations but can also occur in cases of abuse. Ronald Fairbairn's research on abused children helps explain the Stockholm Syndrome. This documentary aims to raise public awareness about the existence of this mental illness and explore the circumstances under which it develops.Item CELL NO. 14(DEPARTMENT OF MEDIA STUDIES KINNAIRD COLLEGE FOR WOMEN UNIVERSITY LAHORE,, 2023-06-13) SAJJAL JAMILThis research aims to examine the effects of childhood neglect on children's development and long- term outcomes. This study also examines the effects of growing up in confined spaces on children'spsychological and emotional well-being. It will investigate how being ignored during the early yearsand how living in small, cramped spaces with limited opportunities for movement and play affects children's development, behavior, and long-term outcomes. It will portray real life effects through fiction such as children's emotional, social, cognitive, and physical development. This research hopes, that through the piece of art, it would be able to achieve to convey the messageto the masses. It aims to highlight the importance of mental health of children at a young age. The portrayal of this research will contribute to a greater understanding of the importance of early childhood experiences in shaping children's behaviours and highlight the need for support of healthy developmental environment.Item PEHCHAN(DEPARTMENT OF MEDIA STUDIES KINNAIRD COLLEGE FOR WOMEN UNIVERSITY LAHORE,, 2023-06-13) Ms. Unaiza Noor and Ms Fizza AbbasA short film that represents the act of catfishing among social media users. A catfish is someone who uses fake information to create an online identity which does not represent their true self. This involves using stolen pictures, taken unwillingly from a third party. or using entirely edited pictures. Catfishing being an everyday phenomenon happens in Pakistan as well, and very frequently. The main purpose of this short film is to create awareness about the dark side of social media and its influence on the daily lives of people. It is integral to educate people about the safe use of social media when it comes to sharing information or communicating with strangers online.Item SCHIZOPHRENIA- SILHOUETTE(DEPARTMENT OF MEDIA STUDIES KINNAIRD COLLEGE FOR WOMEN UNIVERSITY LAHORE,, 2023-06-12) MUBASHARA FAWAD & JAVERIA KHANThe research focuses on a mental illness called schizophrenia, that can be best described as an illness characterized by a disruption in the connection between cognition,emotion, and behavior. This can lead to distorted perceptions, inappropriate actions, emotions, withdrawal from reality, interpersonal relationships into fantasy and delusion as well as a sense of mental confusion. This study explains how the disorder affects one’slife and it also sheds light on the symptoms experienced by the victims. People who experience significant stress or trauma during early childhood or adolescence as well as those with a family history of schizophrenia are more likely to develop the illness. Schizophrenia onset typically varies by gender, with men usually experiencing it betweenthe ages of 15 and 25, while women tend to develop it between 25 and 35 years old. Bothgenders are equally affected by this disorder. The study raises awareness regarding the stigma associated with schizophrenia, and how the media portrays negative and stereotypical versions of schizophrenic patients which leads to discrimination and prejudice. Effective therapy for schizophrenia frequently calls for a long-term, all-encompassing strategy that attends to the patient's wider social, emotional, and physical requirements in addition to the disease's primary symptoms. Schizophrenic patients can significantly improve their quality of life and capacity to contribute to society with the right care.Item GHUNGROO(DEPARTMENT OF MEDIA STUDIES KINNAIRD COLLEGE FOR WOMEN UNIVERSITY LAHORE,, 2023-06-12) HIBAH JAVED DARGender-based stereotypical notions prevail in our society which has made it difficult for artists to survive as an individual. Art is measured beyond boundaries and gender inequality because art is free to exist in any form and in any type. This project showcases a male classical dancer going through difficulties during his journey as dance is affiliated with the feminine aspect ofsociety. The topic of this project proceeds towards self-acceptance and self-empowerment accomplishment of an artist who thrives for his passion. The gender-related biases exist in our society which should be completely demolished so every artist can achieve their goals. The film aims to spread awareness on how acceptance of gender equality is an important factor leading towards a better society. The study revolves around believing in your talent and embracing it through your soul so you could convey it to the world. The idea of this project conveys the emotion of an artist who has to live under society’s pressure. To shatter the stereotype, one has to step up and own their gift or talent so they can break the shackles of preconceived notions existing in the societyItem MEDIA PARTISANSHIP AND ITS EFFECTS ON AUDIENCE(DEPARTMENT OF MEDIA STUDIES KINNAIRD COLLEGE FOR WOMEN UNIVERSITY LAHORE,, 2023-06-12) HIBA BASITA quantitative approach was used in this study to find whether partisanship existed in Pakistani prime-time talk shows and what were its effects on audience polarisation. Prime-time talk shows from two leading Pakistani news channels, ARY News and Geo News, were selected for content analysis to check for the presence of media partisanship. The selected timeline for content analysis was April to September 2022 because of the increasing political instability in Pakistan after the success of the vote of no confidence against former Pakistani Prime Minister Imran Khan. A total of 144 episodes from each of the programmes, Off the Record hosted by Kashif Abbasi, and Capital Talk hosted by Hamid Mir, were studied. To determine the impact of media partisanship on audience polarisation, a survey of 200 participants aged 30 and older was conducted. Based on a variety of parameters, including the representation of various political parties, the choice of the panel for the debate, and the tone and conduct of the host towards guests from different political parties, the study concluded that partisanship occurs in prime-time talk shows on Pakistani news networks. The findings of the survey indicate that media partisanship has a direct effect on audience polarisation as the audience develops their political perspectives from talk shows and has become increasingly involved in political activities in the selected time frame. In conclusion, prime-time talk shows on Pakistani news channels give a biased political analysis that propagates particular ideologies in the audience. Over time, the audience has become increasingly divided over their political opinions and has lost the patience to respect differences of opinion required for the normal functioning of a society.Item FOUNTAIN HOUSE(DEPARTMENT OF MEDIA STUDIES KINNAIRD COLLEGE FOR WOMEN UNIVERSITY LAHORE,, 2023-06-12) AAMEN IJAZFountain house is the world second largest mental illness rehabilitation center. In this documentary, we have depicted life of patients and the employees at Fountain house. How the patient is treated and which therapies and facilities are provided to them by the fountain house. Mental illness is considered a taboo topic in society and that is why people do not seek professional help and look for more spiritual and religious cures. This documentary will portrait that mental illness will be treated if it will be diagnosed on time. This in turn make people more capable to recognizing the importance of mental health which bring positive change in the society. This is done to bring positive change in society and to ostracize who it consider to be different.Item DARK DECEPTION(DEPARTMENT OF MEDIA STUDIES KINNAIRD COLLEGE FOR WOMEN UNIVERSITY LAHORE,, 2023-06-12) FIZZA ARSHAD & MAHNOOR BABARThe research examines the popularity of black magic in Pakistan and its association with suspense and horror. It explores the factors that attract audiences to this genre and highlights the need for more exploration and experimentation within Pakistan's entertainment industry. With a lack of locally-produced content in this genre, the research emphasizes the opportunity to impress audiences with a short film that combines suspense, black magic, and the deception of friends. Additionally, the study underscores the potential harmfulness of black magic, as it can instill fear, promote exploitation, and perpetuate social divisions within Pakistani society. By shedding light on these negative impacts, the research emphasizes the importance of addressing and mitigating the adverse consequences associated with black magic practices. The film revolves around three friends involved in black magic and its unimaginable consequence faced by one. This endeavor aims to captivate viewers with a thrilling local narrative while showcasing the untapped potential of this genre in Pakistan.Item BERATER BEAT THE BATTLE(DEPARTMENT OF MEDIA STUDIES KINNAIRD COLLEGE FOR WOMEN UNIVERSITY LAHORE,, 2023-06-12) ALEENA AHTASHAM & AYESHA HURABBlindness affects many people in Pakistan. In this Short film we have depicted the girl who was suffering from the blindness, and she was getting continues bullied by her sister and father. There was only motivation in her life was her mother. In Pakistan there is less research on blindness, not many people talk on this topic. The research shows that no matter whatever people want to do with you, the matter is that you should get motivated by the people who want to motivate you and want you to be successful in your life. This Short film would raise the concept of every blind person who is silently suffering from the continues bully in their life. This is an effort to bring the topic in front of those blind people who are suffering from the bully in their life, that’s why we had used the many dialogues so that if any blind person is watching our film can easily get access to our film by listening to the dialogues of the film. This short film is the depiction of people who are blind and suffering from bullying in their life and get motivated from any one person in their life who is the actual character of their life.